Done-for-you Instagram content for Realtors

Become the Realtor your whole city follows on Instagram

We research, create and post 5 local Reels a week for Realtors using an AI version of you — your face, your voice and your market. No weekly filming, no scripts to write and no guessing what to post.

Book a 30-minute strategy call See client results
49.2K followers for a Jacksonville Realtor, up from 640
5.7M Instagram views in a 90-day period
200–300 DMs attributed to one client listing post
626K views First 30 days on one client account
Neptune Beach
$37M project coming to Neptune Beach
230K views
200–300 DMs From one client listing post
230K views $37M project coming to Neptune Beach
209K views New Fortinos opening in GTA North
194K views JUMBO's first Canadian store at Vaughan Mills
192K views Dollywood named #1 theme park
143K views Cook Out coming to Jacksonville
135K views Terry Black's BBQ opening in Germantown
119K views $595M St. Johns River bridge project
90K views Highway 413 moving forward
The content shift

Posting listings isn't growing your Instagram

People don't follow a Realtor just to see homes they aren't buying. They follow accounts that help them understand what's happening in the city where they live.

What most Realtor accounts post

Just listedLow reach
Just soldLow reach
Open house this SaturdayLow reach
Generic market tipsLow reach

What our clients post

$37M Neptune Beach project230K views
New Fortinos opening209K views
Cook Out coming to Jacksonville143K views
$595M St. Johns River bridge119K views
Listings still matter. The strategy is to build a local audience first. Once that audience exists, one client listing post generated approximately 200–300 DMs.
How it works

How we run your Instagram every week

Record a few minutes of footage once so we can build your AI avatar and voice. After setup, our team handles the weekly content process.

01

We research your market

New openings, developments, local news, infrastructure projects and questions buyers and sellers are asking in your city.

02

We write the scripts

Short, local, hook-first scripts written around your market, your positioning and the topics your audience cares about.

03

We create the videos

Your AI avatar and cloned voice are combined with local footage, captions and editing to create 5 Reels each week.

04

We post and track

Content is scheduled to Instagram and performance is reviewed so future topics can build on what is working.

Your part: approve the videos and respond to the opportunities they create.
Client results

Real Realtors, real results

Performance figures below are based on client Instagram insights and account data.

ADD JOSH ROGERS INSTAGRAM
INSIGHTS / PROFILE PROOF HERE
Josh Rogers · Jacksonville, Florida

From 640 to 49,200 followers with local-first content

Instead of relying primarily on listing content, the account focused on local developments, openings and stories Jacksonville residents wanted to share.

5.7M views in a 90-day period
200–300 DMs from one listing post
31.9% of viewers in Jacksonville
85K+ followers across three accounts
640 → 5K → 19K → 26K → 49.2K
ADD @INSIDEVAUGHAN
626K VIEWS PROOF HERE
Jerry Fragomeni · Vaughan & King Township, Ontario

626K views in the first 30 days from 31 posts

Local content quickly put the account in front of residents, businesses and community organizations.

626K views in 30 days on @insidevaughan
300K views in 30 days on a second account
Local media and business attention followed
“People are stopping me everywhere.”

“Other Realtors called and said they'd steal my idea. But they don't have time to do the videos.”
ADD STEPHANIE DENK / KELOWNA
ACCOUNT PROOF HERE
Stephanie Denk · Kelowna, British Columbia

A local audience created opportunities beyond real estate

As the account became a place locals checked for what's new in Kelowna, businesses also began seeing value in reaching that audience.

Approximately $20K from one month of restaurant features
AI-avatar content produced without weekly filming
Real content examples

See what your Reels could look like

These sample positions are for real client videos made with each Realtor's AI avatar and voice.

ADD VIDEO / THUMBNAIL
▶
Local development news
ADD VIDEO / THUMBNAIL
▶
New restaurant opening
ADD VIDEO / THUMBNAIL
▶
Neighborhood guide
ADD VIDEO / THUMBNAIL
▶
Pinned Realtor introduction
Simple monthly service

A full content team for one monthly price

Build the local audience first, then use that attention to create conversations and real estate opportunities.

What you do

Record setup footage once, approve your weekly videos and respond to your DMs.

What we do

Research, scripts, AI video creation, editing, captions, posting and performance review.

What you build

A local audience that recognizes your face and knows what market you serve.

Instagram Content Package

$499 / month
Starting price for 5 Reels per week.
5 short-form Reels every week
AI avatar and voice of you
Weekly local market research
Scripts written for your city
Editing, captions and thumbnails
Posting to your Instagram
Pinned intro Reel
Monthly strategy check-in
Book a 30-minute strategy call →
FAQ

Questions Realtors ask us

Posting useful local Reels consistently can help a Realtor reach people in their market. Topics can include new openings, developments, infrastructure and community news rather than relying only on listings. One Jacksonville client grew from 640 to 49,200 followers using a local-content strategy.
Realtors can post about new restaurants and stores, developments, road projects, neighborhood guides, community events and other changes that matter to local residents.
Five Reels per week is the baseline used in our service. The goal is consistent publishing rather than depending on one viral post.
A relevant local audience can create real estate conversations. In one client example, 31.9% of viewers were in Jacksonville, and one listing post generated approximately 200–300 DMs. Individual results vary.
Yes. After an initial recording session, an AI avatar and cloned voice can be used to produce future videos without requiring you to film every Reel.
The videos use your own likeness and voice, but platforms may display AI-related disclosures depending on the content and applicable platform policies.
Pricing varies by agency, production volume and services. TheSourceO starts at $499 per month for 5 local Reels per week, including research, scripts, AI video production, editing and posting.
Results vary by market, content and consistency. One client recorded 626,000 views during his first 30 days, but TheSourceO does not guarantee specific follower, view or lead results.
TheSourceO works with Realtors in the United States and Canada. During a strategy call, we can identify examples of local topics that could fit your market.
Your market. Your face. Your content.

See what we'd create for your city

On a free 30-minute strategy call, we'll discuss your market, show examples of local topics we could cover and outline what your first month of Realtor Reels could look like.

Book a 30-minute strategy call → Ask a question on WhatsApp
Starting at $499/month · 5 Reels per week · No weekly filming needed
Book a 30-minute strategy call