Become the Realtor your whole city follows on Instagram

We create and post 5 local Reels a week for Realtors, made with an AI version of you. Your face, your voice. No filming, no scripts, no guessing what to post.

49,200followers for a Jacksonville Realtor, up from 640
5.7Mviews in 90 days on one account
300DMs from a single listing post
Reel about a $37M project coming to Neptune Beach
$37M projectcoming to Neptune Beach
230K views
Reel about a new Fortinos store opening in Vaughan
New Fortinos openingin Vaughan
209K views
Reel about Cook Out coming to Jacksonville
Cook Out is comingto Jacksonville
143K views
Reel about Dollywood being named the top theme park
Dollywood named #1theme park in the US
192K views
One listing post300 DMs
First 30 days626K views
  • $37M project coming to Neptune Beach 230K views
  • New Fortinos opening in GTA North 209K views
  • JUMBO's first Canadian store at Vaughan Mills 194K views
  • Dollywood named #1 theme park 192K views
  • Cook Out coming to Jacksonville 143K views
  • Terry Black's BBQ opening in Germantown 135K views
  • $595M bridge project over the St. Johns River 119K views
  • Highway 413 moving forward 90K views

Posting listings isn't growing your Instagram

People don't follow a Realtor to look at houses they aren't buying. They follow the account that tells them what's happening in their city. Our clients' best-performing Reels had nothing to do with listings.

What most Realtor accounts post

  • Just listedLow reach
  • Just soldLow reach
  • Open house this SaturdayLow reach
  • Generic market tipsLow reach

What our clients post

  • $37M project coming to Neptune Beach230K views
  • New Fortinos opening in GTA North209K views
  • Cook Out coming to Jacksonville143K views
  • $595M bridge over the St. Johns River119K views

Listings still matter. Once the audience is there, one listing post brought one of our clients 200 to 300 DMs.

How we run your Instagram every week

You record a few minutes of footage once so we can build an AI version of you. After that, we handle every step.

  1. We research your market

    New openings, developments, local news and the questions buyers and sellers in your city are asking.

  2. We write the scripts

    Short, local, hook-first scripts written in your voice, with your name and market in every video.

  3. We create the videos

    Your AI avatar and cloned voice, plus local footage, captions and editing. 5 Reels every week.

  4. We post and track

    Scheduled to your Instagram, with a pinned intro Reel that tells new followers how you help.

Your part Approve the videos. That's it.

Real Realtors, real results

Every number below comes from our clients' Instagram insights.

Josh Rogers, Realtor in Jacksonville, FL. @jaxwithjosh

640 to 49,200 followers by posting local news, not listings

5.7Mviews in 90 days
200–300DMs from one listing post
31.9%of viewers are in Jacksonville
85K+followers across his 3 accounts
Mar640
Apr5K
May19K
Jun26K
Today49.2K
Josh Rogers' Instagram content grid with view counts on local news Reels
Instagram May recap showing 19K followers and 2.4M views
Instagram insights showing 5,742,274 views in 90 days

Jerry Fragomeni, Realtor in Vaughan and King Township, ON. @insidevaughan

626K views in 30 days, from his first 31 posts

626Kviews in 30 days on @insidevaughan
300Kviews in 30 days on his second account

Within weeks, a local magazine asked to feature him, the Chamber of Commerce started sharing his posts, and local businesses asked to be featured.

"People are stopping me everywhere."
"Other Realtors called and said they'd steal my idea. But they don't have time to do the videos."
@insidevaughan profile showing 626.5K views in the last 30 days
Local magazine asking to feature Jerry
Message from Jerry saying people stop him everywhere

Stephanie Denk, Realtor in Kelowna, BC. @kelownawithsteph

A local restaurant paid about $20,000 to be featured on her account

Her account became the place locals check for what's new, opening and growing in Kelowna. Once the city was watching, local businesses wanted in. Every video is made with her AI avatar and voice.

$20Kfrom one month of restaurant features
0videos she had to film
@kelownawithsteph Instagram grid of local Kelowna Reels
Restaurant feature Reel on Stephanie Denk's account
Frame from one of Stephanie's AI avatar Reels

See what your Reels would look like

These are real client videos, made with each Realtor's AI avatar and voice. Tap a video to hear it.

Local development news
New restaurant opening
Neighborhood guide
Pinned Realtor intro

A full content team for one monthly price

Grow the audience first, then turn it into leads. Here is how the work is split.

What you do

Record a few minutes of footage once. Approve your videos each week. Answer the DMs.

What we do

Research, scripts, AI avatar videos, editing, captions, posting, and a monthly check on what's working.

What you get

A local audience that knows your face, trusts your take on the city, and messages you when they're ready to move.

Instagram content package

$499/ month

Starting price for 5 Reels a week.

  • 5 short-form Reels every week
  • AI avatar and voice of you, no filming
  • Weekly local market research
  • Scripts written for your city
  • Editing, captions and thumbnails
  • Posting to your Instagram
  • Pinned intro Reel for new followers
  • Monthly content strategy check-in
Book a 30-minute strategy call

Questions Realtors ask us

How can a real estate agent grow on Instagram fast?

Post short local Reels consistently, about what's opening, being built and changing in your city, instead of mostly listings. Our Jacksonville client went from 640 to 49,200 followers this way, posting roughly 1 to 2 Reels a day.

What should Realtors post on Instagram besides listings?

Post local news people talk about: new restaurants and stores, new developments, road and infrastructure projects, neighborhood guides and community events. Our clients' top Reels, with 90,000 to 230,000 views each, were all local news, not listings.

How often should a Realtor post Reels on Instagram?

At least 5 Reels a week is a strong baseline. Consistency matters more than any single video. Our package includes 5 Reels every week.

Do Instagram followers actually turn into real estate leads?

Yes, when the audience is local. About 32% of one client's viewers were in his own city, and a single listing post brought him 200 to 300 DMs. A pinned intro Reel tells new followers who you are and how to reach you.

Can AI make real estate videos of me without filming?

Yes. You record a few minutes of footage once, and we create an AI avatar and voice clone of you. From then on, every video is produced without you filming.

Will people know my videos are made with AI?

The videos use your own face and voice, and our clients' audiences engage with them like any other Reel. Instagram may show an "AI info" label on some content, and we follow platform rules on AI disclosure.

How much does social media management cost for a Realtor?

Prices vary widely by agency and volume. TheSourceO starts at $499 per month for 5 local Reels a week, including research, scripts, AI video production, editing and posting.

How long does it take to see results?

Many clients see a clear lift within the first month. One client reached 626,000 views in his first 30 days. Results depend on your market and consistency, so we don't guarantee specific numbers.

Do you work with Realtors in my city?

We work with Realtors across the United States and Canada. Book a call and we'll show you the local topics we would cover in your market.

See what we'd create for your city

On a free 30-minute call, we'll show you the local topics we'd cover in your market and what your first month of Reels would look like.

Starting at $499/month. No filming needed.