GadgetClub.uk is a mobile phone and gadget repair business located in Witham, Essex, specialising in iPhone, Samsung, iPad, and other device repairs. To dominate the local market, the business partnered with TheSourceO and FordSolution to build a strong local digital presence, run targeted ad campaigns, and improve user engagement with advanced analytics and tracking.
Gadget Club specializes in providing high-quality repairs for smartphones, tablets, and laptops, as well as a wide selection of mobile accessories and refurbished devices. We take pride in providing a high-quality repair service that is supported by Gadget Club-accredited technicians who are on-site at Witham, and all of our screen repairs are backed by a friendly support team.
GadgetClub’s founder reached out via our Linkedin Profile, impressed by:
Past success with local SEO campaigns
Quick setup of full digital stack
Transparent pricing and reporting
The ability to manage everything remotely without overhead
| Metric | Before | After (2 Months) |
|---|---|---|
| Organic Keywords on Page 1 | 6 | 34+ |
| Monthly Organic Visitors | 90 | 323 |
| Google Ads Click-Through Rate (CTR) | – | 8.3% |
| Leads/Enquiries | – | 210+ |
| Cost Per Lead (CPL) | – | £4.90 |
| Conversion Rate | – | 21.5% |
| Google Maps Ranking | Not visible | Top 3 |
| Google AEO Snippets Captured | 0 | 6 |
| Phone Calls from GBP | – | 82 |
Dominate local search results for repair services in Witham
Capture high-intent traffic through SEO and paid Google Ads
Track customer actions with advanced analytics
Boost Google Maps visibility for walk-ins
Improve site structure for AEO/Featured Snippets inclusion
We structured service pages to answer real search queries like:
“Is same-day iPhone repair available in Witham?”
“Where can I fix my Samsung Galaxy S21 in Witham?”
Each device/model had a separate SEO-optimised landing page (i.e., iPhone 11, iPhone 13, Samsung S21, etc.) with:
FAQ Sections
Before & After Images
Location-Based CTAs
Interlinking to related repairs (battery/screen/camera)
We installed GA4 with:
Event-based tracking (form submissions, call clicks, button taps)
Visitor flow tracking (from Google to booking confirmation)
Device usage (80% mobile visitors)
Tags + triggers installed:
Phone number click tracking
Scroll depth events
Form submission event for enhanced conversions
Google Ads conversion linker and enhanced eComm settings
We created device-specific ad groups targeting:
“iPhone screen repair Witham”
“Samsung repair near me”
“iPad screen fix Witham”
| Metric | Value |
|---|---|
| Impressions | 12,430 |
| Clicks | 1,029 |
| Click-Through Rate | 8.3% |
| Cost Per Click (CPC) | £0.76 |
| Total Leads Generated | 210+ |
| Avg Cost Per Lead | £4.90 |
| ROI | 5.2x |
Added service descriptions & booking links
Collected and optimised 40+ local reviews
Weekly updates with promotions & educational posts
Mapped keywords to GBP insights (i.e., “best phone repair in Witham”)
GadgetClub.uk is now the go-to mobile repair service in Witham — a testament to what smart SEO, ad strategy, and data-driven execution can achieve.
We focused on a siloed content structure and AEO (Answer Engine Optimisation) strategy, enabling GadgetClub.uk to rank on page one for over 30 device-specific repair keywords in Witham and surrounding areas. Each service page answered real user queries that often appeared in Google’s Featured Snippets.
In just two months, organic traffic increased by 258%, growing from approximately 90 monthly visitors to over 320. Combined with paid ads, total website visits surpassed 1,000 per month with a high conversion rate.
Google Ads campaigns targeting high-intent local keywords delivered an ROI of 5.2x. The average cost per lead was £4.90, resulting in over 210 qualified leads, many of whom became repeat customers.
A fully optimised Google Business Profile helped GadgetClub.uk appear in the top 3 results on Google Maps. We also generated over 80 phone calls and 40+ five-star reviews, significantly boosting trust and local authority.
Let’s talk. Schedule a free strategy session.
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